Workshop on marketing of Ethiopian sesame

A two-day awareness creation workshop on marketing of Ethiopian sesame was organised for Framers Cooperative Union leaders and marketing experts at Gondar from January 30- 31, 2016.

The workshop was organised by Bilateral Ethiopian-Netherlands effort for Food Income and Trade- Sesame Business Network (BENEFIT-SBN) in collaboration with Center for the Promotion of Imports from Developing Countries (CBI) and Cooperative for Change (C4C/SNV).

The objectives of the workshop were: to build awareness on the European and International sesame seed and products market including buyers’ requirements among cooperative unions; to explore the discrepancy between unions’ skills and capacities and the requirements for successful participation in the domestic and export market and to explore solutions that will enable unions to overcome their challenges through capacity building and/or linkages to exporters from the CBI programme.


Participants discussing in groups

The workshop began by participants group exercise of drawing showing the relationship between and among the various actors in the sesame value chain by drawing rich pictures. Then, presentation was made by CBI representatives about the international sesame market and Ethiopia’s position in the international market. In this presentation, different issues such as world market demand and supply; the competitive advantage of Ethiopia, opportunities and challenges, factors influencing sesame price etc. were presented. It was emphasised that the various actors in the value chain should do more to be competent in the world market.

Presentations and discussions were also made on a range of topics such as marketing trajectories (internationally and domestically), spot market trade, value addition and processing, opportunities and challenges, ECX product diversification, policy in the sesame sector, profitable marketing for Ethiopian sesame.


Practicing business meeting in role plying

In the second day of the workshop, the requirement of different foreign markets such as Europe, Japan, Korea and China; emerging trends in the world market such as food safety, traceability, certification, environmental sustainability etc. were raised and discussed. Then, participants practiced on how to deal with buyers in business meetings (as international sesame buyer and seller).  Three different cases of buyers or importers were presented for participants, which helped participants to identify the existing gaps between the unions and the buyers.

Tshay and Dansha Aurora farmers’ cooperative unions shared their experience in participating in direct exporting.

19 participants drawn from six Farmers’ Cooperative Unions (Metema, Setit, Selam, Dansha Aurora, Tshay and Lemlem), and  from BENEFIT-SBN, C4C, Agriterra and CBI attended the workshop. (Detailed report of the workshop will be posted in the resource page of the website)

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By Sesame Business Network, Gondar-Ethiopia