On March 20, 2014 the Sesame Business Network (SBN) Support Programme signed a radio programme lease agreement with Dmtsi Weyane Tigray Private Limited Company (DWET PLC) to air a weekly radio programme in Tigregna language to the sesame business clustersand other stakeholders in the SBN at Western Tigray zone.
The objective of the air time leasing is to use the radio to create awareness among the sesame business actors and stakeholders in the sesame value chain on the use of available improved production technologies, market quality requirements and marketing of sesame.
By disseminating valuable information about the overall activity of the SBN, the sesame radio programme will support the efforts which have been made to create strong, inclusive and sustainable sesame value chain in northwest Ethiopia.
The programme will be disseminated in both short wave and FM radios of DWET PLC. It will be broadcast every Friday at 7:45 PM and the same programme will be aired again on the stations FM radio on Sunday 9:45 AM.
The information and knowledge transfer process through the radio will follow seasonality of the production and marketing of sesame. The programme will also give priority to the needs of the various stakeholders.
Among the major issues to be covered in the radio programmes are the importance of using improved sesame production technologies, the sesame marketing, SBN stakeholders and its support programme activities and strategic issues that limit production, productivity, quality and marketing of sesame that need decision at regional and national level.
The contract agreement was signed by Dr. Geremew Terefe, national coordinator of SBN support programme, Dr. Eyasu Abrha, directorate general of Tigray Agricultural Research Institute and Mr. Abebe Asgedom, manager of Dmtsi Weyane Tigray PLC.