Benefit- SBN signed collaboration agreements with Dimtsi Weyane Tigray (DWET) Plc and Amhara Mass Media Agency recently for radio programme production and broadcasting.
The objective is to create awareness, educate and mobilize actors in the sesame production and marketing. The program will cover all activities in the sesame value chain and disseminate relevant information to farmers, traders and other stakeholders of the SBN twice a week, considering seasonality’s of activities.
Journalists from the radio stations in collaboration with staff members of Benefit-SBN produce radio programmes.
The radio programmes have been running in Amharic and Tigrigna languages since 2013. This agreement is a continuation of what has been done in the previous years.